Meta Conversions API

The Meta Conversions API allows you to mark leads received from your Meta Lead Ads Integration as Qualified directly from Privyr. This data is sent back to Meta to optimise your ad targeting, decrease cost per result, and accurately measure campaign outcomes:

• Optimised Ad Targeting: Your conversion data will be used to fuel Meta’s AI to locate and convert new customers more accurately
• Cost Efficiency: Reduce your cost per result by allocating your ad budget more effectively toward high-potential customers based on your conversion data
• Campaign Outcome Measurement: Gain a clearer understanding of which channels yield the best results, allowing you to focus on strategies that work

Connecting Meta Conversions API to Privyr

1. Go to the Meta Conversions API page
2. Click Login with Facebook
3. If required, confirm the Facebook Profile that you want to continue with
4. When prompted to Connect Privyr to Facebook, click Next
5. When prompted to Confirm settings, select the Business Portfolio and Meta Pixel that you want to connect to Privyr, then click Continue
6. When asked What is Privyr allowed to do, enable all options and click Next
7. Once complete, click DONE to return to Privyr. If you complete the steps successfully, you will see a Connected status as well as your connected Facebook Page, Pixel Name and ID.

Marking Meta Leads as Qualified on Privyr

To mark leads as Qualified, you must be connected to the Meta Lead Ads integration and Meta Conversions API. If you have not set up the connection, please follow the guide on Connecting to Meta Lead Ads and Connecting Meta Conversions API to Privyr.

Once you’ve set up your Meta Lead Ads integration and Meta Conversions API, you can mark your leads as Qualified directly from your client’s details on Privyr’s website and the mobile app:

1. View the client details of the lead that you want to mark as Qualified
2. Click the Meta Conversion Status field
3. Click the option to Mark as Qualified
4. Once the lead has been successfully marked as Qualified, the field will display the date that it was marked